WSPA and The Body Shop teamed up and initiated a campaign aimed at raising awareness and putting an end to the inherently cruel live export trade. During the month long campaign (March 15 to April 11) staff at every Body Shop store throughout Australia informed customers about the cruelty these animals endure on a daily basis and dispelled some of the myths about live export.
The campaign created an incredible response, with 63,000 people signing up to The Humane Chain to show their support to end this trade.
Below are some photos I took that are now being put to good use – the photos were taken during my investigations in the Middle East regarding the live export trade from Australia and were on display at all Body Shop stores:
